Purpose

Steps

Heuristics

Artifacts

Define the initial scope and rationale for the product or service under consideration.

1. 1. Interview the individuals with the original product or service concept.
   

2. 2. Create a textual description of the problem as described by the originator of the concept.
   

3. 3. Research the problem domain to get a feel for the environment / ecosystem of the product concept.
   

4. 4. Interview experts in the domain area of the proposed problem.
   

5. 5. Update and review the problem statement with the concept originator.

1. • The problem statement should not contain any solution-domain concepts.
   

2. • The problem statement should be short and to the point (it is not intended to be a business case for investment purposes!)
   

3. • The problem statement should be easily understood by anyone, even lay-persons in the problem domain.

The Problem Statement (Example)